Advertising and Promotional Actions for the Point of Sale.

The consumer and product first come into contact at the Point of Sale; it is here that a potential customer becomes a true customer through the work of Trade Marketing.

The information and presentation of the products, together with the price, will help the client to decide on their purchase.  Predominantly, upon visiting a store, the decision to buy something is impulsive.

Visual Merchandising will promote and validate the decision to buy  at the point of sale.  The combination of the Make and way in which the image is created and managed at the point of sale, in accordance with the distributor, is an opportunity to increase the number of sales per customer and per visit.